How can we improve handwashing for good?
COVID-19 has shone a spotlight on the importance of handwashing with soap, making this year ’ s Global Handwashing Day particularly prominent. Although experts have long been extolling the benefits of this basic health protection measure, it seems it has taken a pandemic for the world to listen. But despite being a simple activity, increasing rates of handwashing with soap at the right times remains a challenge. Most of us are creatures of habit and require a conscious effort to change our ways. This additional effort – however small it may seem – often proves to be a barrier to sustaining changes long enough for us to form new habits and begin practicing behaviors automatically. Whilst the initial disruption of the pandemic may have spurred us to make the extra effort to wash our hands more regularly (with soap, multiple times a day and for long enough to sing happy birthday twice ), how many of us can honestly say that we have continued this practice rigorously as we have ...